3 Steps to a Perfect Elevator Speech

Thirty seconds. That’s about all the time you have to make a first impression with an elevator pitch, which is basically a commercial about you or your company that can be delivered in the time it takes to ride an elevator from the bottom to the top floor of a building. So here are three steps for crafting a pitch that will leave your audience wanting more – and setting up an appointment to meet again.

Step 1: Say who you are and what makes you different
What sets you apart from others in your field: Is it a unique skill set that the audience needs or a product that can solve an immediate problem? Define your differentiating factor(s) and lead with it.

EXAMPLE: Smith Kroeger is a marketing communications firm that can very quickly analyze your needs and create strategies to meet them.

Step 2: Give an example that illustrates how you’re different
The goal here is to show your problem-solving skills and illustrate the value you bring to the table. Nothing does this better than telling your story.

EXAMPLE: For instance, a local company had been waiting 90 days for marketing plans from their agency. Yet in just two weeks, we were able to come up with three distinct creative approaches and a media plan that addressed their issues. Now that company is our client.

Step 3: Wrap it up with a call to action
If there’s potential on the other side of the handshake, don’t let the opportunity to cultivate a relationship pass you by. Ask to connect again – whether it’s setting up a conference call, planning a lunch date or offering to show your skills by doing a project.

EXAMPLE: I’d like to see if Smith Kroeger can help accelerate your business in this same way. Let’s set up a discovery meeting – what time works for you?

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