The Rise of Emojis in Marketing
Smiley faces. Thumbs-ups. Tacos. Even a smiling pile of ... well, you can use your imagination for that one. Seemingly every smartphone user these days is using emojis – and brands are doing so as well.
Tips on Getting the Most From Interviews
We asked a couple of SKAR writers with years of interviewing experience to share what they’ve learned. Here are their comments.
Infographics Help Your Message Go Down Easy
Sara Wilson, vice president of SKAR account services, and Mike Duman, head of the SKAR art department, explained how infographics can help marketers, using examples of SKAR work to make their points.
A Summer at SKAR
After three months as a copywriting intern at SKAR during the summer of 2017, Alec Norem took the time to reflect on his experience and share all the things he learned – including why it's sometimes OK to lie.
How to Beat Creative Burnout
We asked SKAR creatives for some of their best tips for how to fight back against creative block and rejection. Here’s what we found.
The Importance of Hashtag Monitoring for Your Brand
Hashtags are used primarily to tag social media content and make it easier to find information about a topic or theme. If your business isn’t monitoring the engagement, insights and targeting of hashtags, here are some reasons why you should start.
The Power of Facebook Live
Brands are always looking for new ways to use social media to reach current and prospective customers. One of the latest trends is the use of live video to create an immediate, immersive experience that can be done from anywhere, at any time, with tools like Facebook Live.
Tips to Create Video for Social Media
Creating enough video content for social media can seem like a steep mountain to climb. But following these simple tips can help you find the right balance of effort and effectiveness.
How SKAR Guards Against Digital Ad Fraud
SKAR media planners and buyers watch for fraud by keeping an eye out for anything unusual in a digital proposal. Learn more about their process.
Marketing Lessons from Super Bowl LI
Super Bowl LI on Fox attracted 111.3 million viewers and generated 190.8 million social media interactions on Facebook and Twitter, according to estimates by Nielsen. Here are some lessons we learned from the game.
Super Bowl LI: Our Favorite Ads
Super Bowl Sunday is always full of big plays on the field, a larger than life performance at halftime and, our favorite part, dozens of budget-draining commercials in between! Here are some of the 2017 Super Bowl ads that stood out to our team.
Could a Website Makeover Improve Your Marketing?
There are lots of reasons a business might want a website makeover: to improve user experience, to update it to a more contemporary design and to help achieve marketing goals. Here are ways different businesses have benefited from a website makeover.
SKAR's Favorite Super Bowl Commercials of All Time
Greg Ahrens, Mark Carpenter, Barb Ruser and Bryan Gottula talk about their favorite Super Bowl commercials.
Job Interview Advice From People Who Hire
Looking for a job has been called the toughest job you’ll ever have, and often your biggest hurdle is the job interview. Here are some tips from people at SKAR who actually interview, evaluate and hire to help you ace your next job interview.
Instagram: Grow Your Business One Follower at a Time
Did you know there are over 500 million active Instagram accounts? Follow these tips on how to grow your business one Instagram follower at a time.
How Brands Adjust With the Times
An important part of any marketer’s job is to make sure no ad strays far from the clear brand message. But times change. And when it’s a big enough change, the brand has to adjust. Here are some examples.
Video Did Not Kill the Radio Star: Why Radio Advertising Is Still Going Strong
The Buggles released their instant hit song, “Video Killed the Radio Star,” in 1981. This was coincidentally the first music video to ever air on MTV, which launched a whole new playing field for music, music videos, advertising, video and, yes, even radio.
Marketing to Different Generations on Social Media
While nearly everyone uses social media as a way to connect with others, there are substantial differences between how certain generations connect and what they prefer to see when they scroll through their news feeds.
The Future of Snapchat Marketing
It’s widely known that a presence on Google and Facebook is key to a successful business these days, but how do other up-and-coming digital marketing outlets fit in? One thing that many retail brands are doing well is utilizing Snapchat.
How to Create the Perfect Social Media Post
You see hundreds – maybe thousands – of social media posts every day. Which ones can you recall five minutes after scrolling by? The answer for most: not many.