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Backdoor Marketing: Less Official, More Powerful

Backdoor marketing is when the brand message comes from an unofficial source, giving it an extra push by making it more authentic and believable. Lots of marketers have used it, including SKAR. Here are some examples.

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A Salute to Ad Salutes

The ad salute is one of the most effective and time-honored tactics in advertising. It’s when a brand pays tribute to some individual or group, such as a captain of industry, a local team or members of our nation’s military. Let’s look at some examples of how the ad salute can work.

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How to Create the Perfect Social Media Post

You see hundreds – maybe thousands – of social media posts every day. Which ones can you recall five minutes after scrolling by? The answer for most: not many.

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What's Up With Twitter?

Twitter, which recently had its 10th anniversary, has had an avalanche of publicity recently. What's gone on, and how does this affect brands and/or marketers?

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Sustainability: The Big Opportunity for Brands

Sustainability is a hot topic these days – especially with millennials who have grown up with a heightened awareness about the origins of the products they consume.

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D-I-Y Money Tries to Be Cool

Nothing’s cooler than money, and what might be the coolest kind ever – do-it-yourself money that can be spent only at your store – now is within reach of today’s biggest retailers.

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How to Make Your Retail Brand an Instagram Success

For retail brands, Instagram provides an opportunity to reach existing and potential customers with content that can inspire, entertain, inform and interact with them on a more personal level than other social media platforms. Here are few tips brands can follow to get started.

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Be More Human: a Resolution for Brand Success

If you think about it, marketing is a lot like building a solid friendship. In order to reach a marketing friendship, brands need to be human in this day and age. What does "being human" mean, and how does a brand achieve this?

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A Play-by-Play on Super Bowl Viewers

Not all Super Bowl audiences are created equal. As advertisers, a brand’s audience is the playbook we base our strategy on. Let’s take a look at all the teams showing up for the bowl game. 

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Super Bowl Cash Cow

It seems like everyone talks about the Super Bowl commercials – probably more than the game itself. Several studies have proved that 50 percent of the Super Bowl audience tunes in just to watch the ads.

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When An Image Needs A Tweak

For Chipotle, 2015 was a terrible, horrible, no good, very bad year. The restaurant chain served food that made hundreds of customers sick, then corrected the problem and then had a few more get sick.

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Using Influencers to Reach Your Market

Our proliferating media environment makes it hard to pinpoint people by website or social media outlet, or by traditional venues of TV, radio, print and outdoor. And if you do find them, will they listen to you? Or anyone?

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Working for the Greater Good

You have to admire any group that finds a way to use the communication potential of social media for the greater good. Here are some examples.

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When Cheery Holidays Become Dreary Holidays

There are some things you can always count on when the holidays roll around: Red Kettle bells ringing; oven timers dinging; mall Santas letting out a hearty, “Ho-ho-ho;” and a handful of marketers groaning, “OMG. Oh, no!”

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Crowdsourcing: Multiuse Tool for Marketers

Crowdsourcing means inviting a group of people – customers, prospects, the public at large – to do a task – send in a photo, answer a question, write a song – for pretty much any purpose.

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Five Tips for Writing Case Studies

Case studies are the good news about your company – how you made money, won a competition, helped a client or otherwise did a good job. Here are five tips for doing a case study.

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Copywriting Mistakes and Pet Peeves

Whether you are a newbie and fresh out of college or have a long history with words, the rules of writing are constantly changing. Here are a few classic tips to wrap your head around from a couple of our writing pros.

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Choosing a Face for Your Brand: Risks and Rewards

Choosing a face for your brand – someone widely known from the world of entertainment, sports, arts, politics – could mean a big boost to your organization, if you make the right choice.

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The Facts Show You Need to Go Mobile

Have you ever heard “there’s an app for that”? As true as it is, don’t roll your eyes in dismissal quite yet. Enterprise or business applications are designed to assist an organization in solving problems or addressing needs.

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The Best Creative Is Based on Research

Although creativity sometimes seems like magic, the truth is less mysterious. The best and most effective creativity comes from research. Here are some examples of research-based creativity.

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