Sustainability: The Big Opportunity for Brands
Sustainability is a hot topic these days – especially with millennials who have grown up with a heightened awareness about the origins of the products they consume.
D-I-Y Money Tries to Be Cool
Nothing’s cooler than money, and what might be the coolest kind ever – do-it-yourself money that can be spent only at your store – now is within reach of today’s biggest retailers.
How to Make Your Retail Brand an Instagram Success
For retail brands, Instagram provides an opportunity to reach existing and potential customers with content that can inspire, entertain, inform and interact with them on a more personal level than other social media platforms. Here are few tips brands can follow to get started.
Be More Human: a Resolution for Brand Success
If you think about it, marketing is a lot like building a solid friendship. In order to reach a marketing friendship, brands need to be human in this day and age. What does "being human" mean, and how does a brand achieve this?
Super Bowl Cash Cow
It seems like everyone talks about the Super Bowl commercials – probably more than the game itself. Several studies have proved that 50 percent of the Super Bowl audience tunes in just to watch the ads.
When An Image Needs A Tweak
For Chipotle, 2015 was a terrible, horrible, no good, very bad year. The restaurant chain served food that made hundreds of customers sick, then corrected the problem and then had a few more get sick.
Using Influencers to Reach Your Market
Our proliferating media environment makes it hard to pinpoint people by website or social media outlet, or by traditional venues of TV, radio, print and outdoor. And if you do find them, will they listen to you? Or anyone?
Working for the Greater Good
You have to admire any group that finds a way to use the communication potential of social media for the greater good. Here are some examples.
When Cheery Holidays Become Dreary Holidays
There are some things you can always count on when the holidays roll around: Red Kettle bells ringing; oven timers dinging; mall Santas letting out a hearty, “Ho-ho-ho”; and a handful of marketers groaning, “OMG. Oh, no!”
Crowdsourcing: Multiuse Tool for Marketers
Crowdsourcing means inviting a group of people – customers, prospects, the public at large – to do a task – send in a photo, answer a question, write a song – for pretty much any purpose.
Copywriting Mistakes and Pet Peeves
Whether you are a newbie and fresh out of college or have a long history with words, the rules of writing are constantly changing. Here are a few classic tips to wrap your head around from a couple of our writing pros.
Choosing a Face for Your Brand: Risks and Rewards
Choosing a face for your brand – someone widely known from the world of entertainment, sports, arts, politics – could mean a big boost to your organization, if you make the right choice.
The Facts Show You Need to Go Mobile
Have you ever heard “there’s an app for that”? As true as it is, don’t roll your eyes in dismissal quite yet. Enterprise or business applications are designed to assist an organization in solving problems or addressing needs.
The Best Creative Is Based on Research
Although creativity sometimes seems like magic, the truth is less mysterious. The best and most effective creativity comes from research. Here are some examples of research-based creativity.
Social Media Mistakes: Now What Do You Do?
Our age of social media gives us marketers the opportunity to come up with a mot juste that can go viral and win us admiration from all the right people. Let’s look at how some marketers have handled their mistakes.
Out-of-Home Advertising: The Forgotten Medium?
In this era of digital this and mobile that, it seems many of the most widely used advertising tactics of yesteryear have taken a back seat to the shiny new trends. One of the biggest and most easily forgotten of the bunch? Out-of-home advertising.
Pros and Cons of Using Trade Characters
When it comes to advertising, there is often a face or recognizable aspect to each brand that sets it apart from others. Whether it is a logo, a person or a tagline, there is something unique that makes people associate that idea with a certain service or product.
Classic Work From Our Agency
When you’ve been in the business for more than 50 years like we have, there’s enough old work lying around that it can be difficult to keep your closet doors shut. Take a look at some classic work we've done.
The Naughty and Nice of Holiday Advertising
Ah, the holidays. Carefully wrapped presents under the tree. Getting together with friends and family. The twinkling Christmas lights blanketing the city. And that familiar sound of “HURRY IN NOW FOR THESE GREAT SALE PRICES!”
3 Classic Radio Advertising Mistakes
Despite the explosion of social media, studies show that radio still reaches 90 percent of U.S. residents on a weekly basis. Sadly, many radio advertisers still use the medium poorly. Here are three of the most common radio advertising mistakes.