Social Media Mistakes: Now What Do You Do?
Our age of social media gives us marketers the opportunity to come up with a mot juste that can go viral and win us admiration from all the right people. Let’s look at how some marketers have handled their mistakes.
Out-of-Home Advertising: The Forgotten Medium?
In this era of digital this and mobile that, it seems many of the most widely used advertising tactics of yesteryear have taken a back seat to the shiny new trends. One of the biggest and most easily forgotten of the bunch? Out-of-home advertising.
Pros and Cons of Using Trade Characters
When it comes to advertising, there is often a face or recognizable aspect to each brand that sets it apart from others. Whether it is a logo, a person or a tagline, there is something unique that makes people associate that idea with a certain service or product.
Classic Work From SKAR
When you’ve been in the business for more than 50 years like we have, there’s enough old work lying around that it can be difficult to keep your closet doors shut. Take a look at some classic work we've done.
Music in Advertising
Music has always been part of advertising, and we all know jingles that have taken up permanent residence in our brains. But today the relationship between music and brand has become more complicated than just crafting a ditty that you can’t forget.
3 Reasons Not to Advertise on the Super Bowl
If you're an advertiser contemplating filling one of those 58 slots this year, take my advice — don't. Just don't. Here's three reasons not to advertise on the Super Bowl.
The Naughty and Nice of Holiday Advertising
Ah, the holidays. Carefully wrapped presents under the tree. Getting together with friends and family. The twinkling Christmas lights blanketing the city. And that familiar sound of “HURRY IN NOW FOR THESE GREAT SALE PRICES!”
3 Classic Radio Advertising Mistakes
Despite the explosion of social media, studies show that radio still reaches 90 percent of U.S. residents on a weekly basis. Sadly, many radio advertisers still use the medium poorly. Here are three of the most common radio advertising mistakes.
The Good, Bad and Ugly of Award Shows
There are hundreds of advertising award shows – ranging from small local competitions to prestigious global shows. Are they a good investment? Definitely maybe.
Online Display Advertising
Online display advertising is graphical advertising on the Internet that appears next to content on Web pages, instant messaging applications, email and more. With so many options in online display advertising it’s easy to feel overwhelmed.
When Brands Throw Down
Who doesn’t like watching a good fight? Here are some recent marketing melees, along with my picks of winners and losers.
Make Me Nervous
Creativity in advertising is too often extinguished by marketing directors who either don’t get it or are too nervous to approve it.
How to Manage Creativity
How can you as a manager get the most creativity out of the people on your team? Here are some suggestions and a challenge: See if you can spot a theme running through all these tips.
Interview Tips for Agency Internships
If you are looking to land an internship at an agency, you have to be able to effectively communicate your personal brand in an interview. Here are a few suggestions to keep in mind during your next internship interview at an ad agency.
Tips to Landing Your First Ad Job - Part 2
Some might say the hard part’s over once you’ve landed an interview, but that’s when the real competition begins. It’s a lot easier to fake it on paper than in person. Here are a few tips as you’re preparing for an interview at an ad agency.
Tips to Landing Your First Ad Job - Part 1
Sean Campbell provides a few insights to help make your resume stand out from the stack.
The Holy Grail of Advertising
It’s the holy grail of advertising. The mecca of marketing. The crown jewel of commercials. You probably know it as the Super Bowl. At $5.5 million for a 30-second spot, there’s a lot riding on every advertiser’s investment.