When Cheery Holidays Become Dreary Holidays
There are some things you can always count on when the holidays roll around: Red Kettle bells ringing; oven timers dinging; mall Santas letting out a hearty, “Ho-ho-ho;” and a handful of marketers groaning, “OMG. Oh, no!”
Web Design: The Good, the Bad and the Trendy
We asked Nate Hall, vice president of digital marketing and social media for SKAR, to share his thoughts on recent trends in digital and Web design. Being Nate, he was pretty blunt. Enjoy!
How Brands Can Use Snapchat
Each day, around 400 million photos and videos are sent and automatically deleted through Snapchat. Follow these tips to get your Snapchat presence off the ground.
Crowdsourcing: Multiuse Tool for Marketers
Crowdsourcing means inviting a group of people – customers, prospects, the public at large – to do a task – send in a photo, answer a question, write a song – for pretty much any purpose.
Five Tips for Writing Case Studies
Case studies are the good news about your company – how you made money, won a competition, helped a client or otherwise did a good job. Here are five tips for doing a case study.
Copywriting Mistakes and Pet Peeves
Whether you are a newbie and fresh out of college or have a long history with words, the rules of writing are constantly changing. Here are a few classic tips to wrap your head around from a couple of our writing pros.
Choosing a Face for Your Brand: Risks and Rewards
Choosing a face for your brand – someone widely known from the world of entertainment, sports, arts, politics – could mean a big boost to your organization, if you make the right choice.
Small vs. Big Data: Which Do You Use?
Small data and big data are concepts that are well-known in definition, but when applying them to everyday use they turn into vague ideas. Understanding what each term means is the first step to using these tools successfully.
The Facts Show You Need to Go Mobile
Have you ever heard “there’s an app for that”? As true as it is, don’t roll your eyes in dismissal quite yet. Enterprise or business applications are designed to assist an organization in solving problems or addressing needs.
The Best Creative Is Based on Research
Although creativity sometimes seems like magic, the truth is less mysterious. The best and most effective creativity comes from research. Here are some examples of research-based creativity.
Social Media Mistakes: Now What Do You Do?
Our age of social media gives us marketers the opportunity to come up with a mot juste that can go viral and win us admiration from all the right people. Let’s look at how some marketers have handled their mistakes.
Out-of-Home Advertising: The Forgotten Medium?
In this era of digital this and mobile that, it seems many of the most widely used advertising tactics of yesteryear have taken a back seat to the shiny new trends. One of the biggest and most easily forgotten of the bunch? Out-of-home advertising.
Pros and Cons of Using Trade Characters
When it comes to advertising, there is often a face or recognizable aspect to each brand that sets it apart from others. Whether it is a logo, a person or a tagline, there is something unique that makes people associate that idea with a certain service or product.
Classic Work From SKAR
When you’ve been in the business for more than 50 years like we have, there’s enough old work lying around that it can be difficult to keep your closet doors shut. Take a look at some classic work we've done.
Music in Advertising
Music has always been part of advertising, and we all know jingles that have taken up permanent residence in our brains. But today the relationship between music and brand has become more complicated than just crafting a ditty that you can’t forget.
What We Saw on Super Bowl Sunday
There were plenty of fumbles, botched attempts and big winners on Super Bowl Sunday, and we’re not even talking about the action on the field. As advertisers, the commercial breaks are what caught our attention. Take a look at some of the more interesting things we saw on Super Bowl Sunday.
Super Bowl Advertisers Turn to Customers for Ideas
Doritos broke the mold in 2006 by inviting the public to create their own spots and enter them for a chance to win a spot in the Super Bowl. I was skeptical at first. I mean, these people aren’t experienced advertising professionals.
Super Bowl Commercial Trends
While only a select few advertising professionals will ever be able to say they participated in Super Bowl Sunday firsthand, it's never stopped the rest from opining about what they thought was good and bad.
3 Reasons Not to Advertise on the Super Bowl
If you're an advertiser contemplating filling one of those 58 slots this year, take my advice — don't. Just don't. Here's three reasons not to advertise on the Super Bowl.
2015 Advertising Predictions
New calendars. New resolutions. New predictions. The advertising industry has seen some big changes over the last several years, and this one should be no different. See what our experts thought was on tap for 2015.