Branded Videos: Making the Argument to Marketers
Recent surveys show that customers like branded videos. They consider branded videos a quick, easy and appealing way to get the information they need. Their only frustration? They don’t see enough of them.
The Naughty and Nice of Holiday Advertising
Ah, the holidays. Carefully wrapped presents under the tree. Getting together with friends and family. The twinkling Christmas lights blanketing the city. And that familiar sound of “HURRY IN NOW FOR THESE GREAT SALE PRICES!”
3 Classic Radio Advertising Mistakes
Despite the explosion of social media, studies show that radio still reaches 90 percent of U.S. residents on a weekly basis. Sadly, many radio advertisers still use the medium poorly. Here are three of the most common radio advertising mistakes.
The Good, Bad and Ugly of Award Shows
There are hundreds of advertising award shows – ranging from small local competitions to prestigious global shows. Are they a good investment? Definitely maybe.
Online Display Advertising
Online display advertising is graphical advertising on the Internet that appears next to content on Web pages, instant messaging applications, email and more. With so many options in online display advertising it’s easy to feel overwhelmed.
When Brands Throw Down
Who doesn’t like watching a good fight? Here are some recent marketing melees, along with my picks of winners and losers.
5 Things We Saw On Super Bowl Sunday
SKAR experts weigh in with their thoughts from Super Bowl Sunday.
SKAR Marketing Predictions for 2014
Make Me Nervous
Creativity in advertising is too often extinguished by marketing directors who either don’t get it or are too nervous to approve it.
How to Manage Creativity
How can you as a manager get the most creativity out of the people on your team? Here are some suggestions and a challenge: See if you can spot a theme running through all these tips.
Interview Tips for Agency Internships
If you are looking to land an internship at an agency, you have to be able to effectively communicate your personal brand in an interview. Here are a few suggestions to keep in mind during your next internship interview at an ad agency.
Tips to Landing Your First Ad Job - Part 2
Some might say the hard part’s over once you’ve landed an interview, but that’s when the real competition begins. It’s a lot easier to fake it on paper than in person. Here are a few tips as you’re preparing for an interview at an ad agency.
Tips to Landing Your First Ad Job - Part 1
Sean Campbell provides a few insights to help make your resume stand out from the stack.
Squashing Some Social Media Myths
There are many myths and misconceptions floating around out there about social media and I'm going to do my best to squash a few that I think are the most ridiculous. My apologies in advance for being a bit ... well, brash.
The Holy Grail of Advertising
It’s the holy grail of advertising. The mecca of marketing. The crown jewel of commercials. You probably know it as the Super Bowl. At $5.5 million for a 30-second spot, there’s a lot riding on every advertiser’s investment.