Omaha National Brand Launch
Brand identity and materials help Omaha National crush its first-year goals
In 2016, Omaha National – a new national workers’ compensation firm – jumped into a crowded workers’ compensation industry with a dreams of becoming a national player. We were tasked with developing a brand and materials that would lend instant credibility and immediately be noticed by difficult-to-impress brokers, agents and agencies.
We helped Omaha National build a brand identity from the ground up that included creating a logo, website and all launch materials.
One week after sending out its initial producer kit (a folder with multiple inserts and brochures), Omaha National began receiving positive and enthusiastic comments from brokers. The producer kit was the first exposure most agents had to Omaha National’s brand, so it was imperative that this piece be vivid, memorable and true to the company’s brand identity of “Smart. Different. Better.” Omaha National’s goal was to do $300,000 in sales in its first quarter of business. The company is now on track to hit $2,000,000 in sales as the quarter comes to an end.