Advanced Dental Sleep Treatment Center picks SKAR as agency of record
The RFP process was highly competitive, but it was SKAR’s past experience with sleep disorders centers that tipped the scales for the Advanced Dental Sleep Treatment Center. As its new agency of record, SKAR will work to increase the center’s brand awareness and patient volumes through strategic marketing initiatives, media tactics and creative messaging.
Located in Omaha, the Advanced Dental Sleep Treatment Center is one of approximately 60 accredited dental sleep facilities in the nation, and the only one in a multistate region. Founded by Dr. Roger Roubal, who is board-certified in sleep apnea dentistry and TMJ treatment, the center is dedicated to the non-surgical treatment of sleep apnea using oral appliances instead of CPAP devices.
“SKAR is excited to partner with the Advanced Dental Sleep Treatment Center to increase awareness of sleep apnea and let people know how easy it is to treat the disorder with oral appliances instead of CPAP machines, which frequently end up in the closet instead of in use,” said Sara Wilson, vice president of account services and public relations. “Dr. Roubal is truly a leader in the field of dental sleep treatment, and we’re honored to be working with him and his team.”
An estimated 22 million Americans experience sleep apnea, a potentially deadly condition that causes them to stop breathing for a period of time during sleep. Yet only about 20 percent of those people are diagnosed with the disorder, despite the fact that snoring is a major indicator. To learn more, visit the Advanced Dental Sleep Treatment Center at www.whywesnore.com.