Advancing Brands Fast
At Smith Kroeger, we’re experts at creating powerful, agile marketing ideas that match the speed of commerce.
Smith Kroeger is a marketing communications company that’s always on the move. We accelerate our clients’ success and move their brands forward by thinking fast and working smart. With expertise in banking, gaming, financial, energy, health care, retail and nonprofit, we’ll shift your marketing program into high gear.
Solving Business Problems
Whether you need to create a brand from scratch, address an immediate marketing problem or develop a long-term strategy, Smith Kroeger delivers accelerated solutions for your business.
Maximizing Marketing Spend
Smith Kroeger can help you make sense of complex marketing data and technology in order to better target your customers and optimize your overall marketing budget and spend.
When you work with Smith Kroeger, you gain a true marketing partner that values transparency, practices open and honest communication and is dedicated to performing beyond expectations.
Through a blend of innovative thinking, effective tactics and compelling executions, Smith Kroeger can help you engage with your customers, build your brand and increase conversions.
Nebraska Lottery Holiday Commercial
To introduce the Nebraska Lottery’s 2019 holiday Scratch games, Smith Kroeger went to the source of all Christmas gifts — the North Pole. We enlisted the help of Minneapolis animation house MAKE Visual to bring to life a crew of elves assigned to assemble the tickets. (The voices are Smith Kroeger employees.) The commercial just won a national Telly award!
Since 1962, Smith Kroeger has been building successful brands for local, regional and national clients. Our partnerships are built on providing quick turnarounds, compelling work and reasonable pricing. We understand the challenges facing modern companies and our nearly six decades of experience make us a marketing partner you can trust to accelerate your company’s success.
Strategic, inventive creative work that breaks through the boredom barrier and achieves marketing goals.
Carefully crafted and strategic digital tactics that drive traffic and convert visitors for maximum campaign results.
A regional reputation and proven buying power that ensures the lowest media rates without any hidden fees.
PR & Consulting
A real understanding of business, specific industries and the competitive landscape to make an accelerated impact.
Smith Kroeger begins every project/campaign with a discovery meeting with our client’s marketing team. In this meeting, key objectives are agreed upon, creative assets are secured, metrics are established and campaign briefs are begun. After the meeting, Smith Kroeger writes the relevant briefs, which are submitted to the client for approval.
After creative and tactical briefs are approved, the Ideation phase begins. During this stage, Smith Kroeger collaborates with our client to develop prospective creative concepts (based on the creative brief) and a comprehensive media plan. These are then finalized by the agency and presented to the client, which makes revisions and/or gives approval.
In the third stage of the process, project bids are let, creative concepts are executed, media is purchased, broadcast advertising is produced and campaign assets are trafficked.
In our opinion, this is the most exciting phase of the Geared to Perform Process – as the campaign breaks and begins to accomplish our client’s goals. As a marketing communications company, seeing the work we’ve partnered with our client to create gain momentum is extremely satisfying.
The Examination stage involves the monitoring of all aspects of the campaign. As the media runs, the performance of the creative assets are closely measured and then adjusted to ensure the maximum impact, effectiveness and ROI.