Advancing Brands Fast

At Smith Kroeger, we’re experts at creating powerful, agile marketing ideas that match the speed of commerce.

Accelerating Success

Smith Kroeger is a full service marketing agency that’s always on the move. We accelerate our clients’ success and move their brands forward by thinking fast and working smart. With expertise in banking, gaming, financial, energy, health care, retail and nonprofit, we’ll shift your marketing program into high gear.

Solving Business Problems

Whether you need to create a brand from scratch, address an immediate marketing problem or develop a long-term strategy, Smith Kroeger delivers accelerated solutions for your business.

Maximizing Marketing Spend

Smith Kroeger can help you make sense of complex marketing data and technology in order to better target your customers and optimize your overall marketing budget and spend.

Exceeding Expectations

When you work with Smith Kroeger, you gain a true marketing partner that values transparency, practices open and honest communication and is dedicated to performing beyond expectations.

Generating Responses

Through a blend of innovative thinking, effective tactics and compelling executions, Smith Kroeger can help you engage with your customers, build your brand and increase conversions.

Latest News

5 Tips for Email Subject Lines That Boost Your Open Rates

Are your open rates lower than what you would like? Smith Kroeger’s SVP of Creative Services Barb Ruser shares some tips for crafting subject lines to boost your open rates.

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excerpt from the boy scout oath

Emotional Storytelling Through Video

Boy Scouts of America Mid-America Council came to us needing a video for its annual Big Gives Luncheon that involved telling an emotional story, and we were up for the challenge.

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Lake Cunningham Debuts New Brand & Park Improvements

We’re so excited to share the rebranding project for Lake Cunningham! EVP and Co-Creative Director Mike Duman shares all the details of what went into this rebrand.

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Initiation

Smith Kroeger begins every project/campaign with a discovery meeting with our client’s marketing team. In this meeting, key objectives are agreed upon, creative assets are secured, metrics are established and campaign briefs are begun. After the meeting, Smith Kroeger writes the relevant briefs, which are submitted to the client for approval.

Ideation

After creative and tactical briefs are approved, the Ideation phase begins. During this stage, Smith Kroeger collaborates with our client to develop prospective creative concepts (based on the creative brief) and a comprehensive media plan. These are then finalized by the agency and presented to the client, which makes revisions and/or gives approval.

Execution

In the third stage of the process, project bids are let, creative concepts are executed, media is purchased, broadcast advertising is produced and campaign assets are trafficked.

Acceleration

In our opinion, this is the most exciting phase of the Geared to Perform Process - as the campaign breaks and begins to accomplish our client’s goals. As a marketing communications company, seeing the work we’ve partnered with our client to create gain momentum is extremely satisfying.

Examination

The Examination stage involves the monitoring of all aspects of the campaign. As the media runs, the performance of the creative assets are closely measured and then adjusted to ensure the maximum impact, effectiveness and ROI.

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