Advancing Brands Fast

At Smith Kroeger, we’re experts at creating powerful, agile marketing ideas that match the speed of commerce.

Accelerating Success

Smith Kroeger is a marketing communications company that’s always on the move. We accelerate our clients’ success and move their brands forward by thinking fast and working smart. With expertise in banking, gaming, financial, energy, health care, retail and nonprofit, we’ll shift your marketing program into high gear.

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Solving Business Problems

Whether you need to create a brand from scratch, address an immediate marketing problem or develop a long-term strategy, Smith Kroeger delivers accelerated solutions for your business.

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Maximizing Marketing Spend

Smith Kroeger can help you make sense of complex marketing data and technology in order to better target your customers and optimize your overall marketing budget and spend.

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Exceeding Expectations

When you work with Smith Kroeger, you gain a true marketing partner that values transparency, practices open and honest communication and is dedicated to performing beyond expectations.

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Generating Responses

Through a blend of innovative thinking, effective tactics and compelling executions, Smith Kroeger can help you engage with your customers, build your brand and increase conversions.

Featured Case Study

Essex Communities Digital Marketing Campaign

Senior living facilities were the first to start limiting and restricting guests during the early onset of COVID-19. Our client, Essex Senior Living, knew it had to pivot from in-person open houses and social activities to a new strategy. Learn more about how we were able to help them capture their target audience and attract new residents during this uncertain time.

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Initiation
Smith Kroeger begins every project/campaign with a discovery meeting with our client’s marketing team. In this meeting, key objectives are agreed upon, creative assets are secured, metrics are established and campaign briefs are begun. After the meeting, Smith Kroeger writes the relevant briefs, which are submitted to the client for approval.
Ideation
After creative and tactical briefs are approved, the Ideation phase begins. During this stage, Smith Kroeger collaborates with our client to develop prospective creative concepts (based on the creative brief) and a comprehensive media plan. These are then finalized by the agency and presented to the client, which makes revisions and/or gives approval.
Execution
In the third stage of the process, project bids are let, creative concepts are executed, media is purchased, broadcast advertising is produced and campaign assets are trafficked.
Acceleration
In our opinion, this is the most exciting phase of the Geared to Perform Process - as the campaign breaks and begins to accomplish our client’s goals. As a marketing communications company, seeing the work we’ve partnered with our client to create gain momentum is extremely satisfying.
Examination
The Examination stage involves the monitoring of all aspects of the campaign. As the media runs, the performance of the creative assets are closely measured and then adjusted to ensure the maximum impact, effectiveness and ROI.
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