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Our team here at Smith Kroeger is unique in the agency space, bringing together a rare group of savvy creative experts and smart business leaders from a plethora of advertising agencies, publishing companies and digital development shops. Founded right here in Omaha in 1962 by Wayne Smith as Smith, Kaplan, Allen and Reynolds (SKAR), the agency celebrates a rich history while continuing to evolve rapidly. In the past year alone, we’ve expanded our team, diversified our capabilities and had the privilege of supporting a great many new clients alongside our existing valued partnerships.
Today we are led by Terry Kroeger, the former President and CEO of the BH Media Group and longtime publisher of the Omaha World-Herald. Terry has assembled a rockstar cast of art and creative directors, seasoned account executives with decades of combined experience, industry-leading developers and web designers, PR professionals dedicated to problem solving and crisis management and digital marketers with thousands of nationwide campaigns under their belts. We specialize in a variety of industries and sectors, including automotive, education, consumer-packaged goods, finance, insurance, public utilities, government and more.
Our team’s primary goal is to look for the most efficient way to help businesses advance toward their goals in this dynamic and ever-changing landscape. We care about relationships that are built on trust and understanding – the kind where we speak the same language and have the same goals. That’s what moves us to create powerful work and what accelerates our clients’ success.
We’re Hiring!
We have some exciting opportunities to join our incredibly talented team to help create marketing strategies and stellar creative work every day, making work rewarding not only for our clients, but also for you.
While we don’t have any open positions right now, things change quickly! Please feel free to submit a cover letter and resume for future consideration.
He rubs elbows with the owners of the Los Angeles Chargers, admits he watches “The Bachelor” and hopes Led Zeppelin gets back together soon. Meet the big cheese and head honcho at Smith Kroeger.
He’s pretty good with numbers, raises chickens, has gone toe-to-toe with bears and includes cyanide in his daily diet.
She’s terrified of ticks, admits to watching “Doctor Who” and can name every U.S. president in order. Intriguing? We think so.
He doesn’t want to see your vacation pics, doesn’t give a damn about your manicured lawn and would prefer you not yammer on about sports. Don’t be scared.
He has an actual gym and bar in his house, safeguards his spaghetti sauce recipe and has 10 TVs tuned to ESPN. Whaaaat?
Before becoming an EVP, co-creative director, writer, producer, head of building maintenance and assistant IT tech, he was an electrician, a bartender and an avionics specialist in the Air National Guard.
A Virginia native and holder of a fine arts degree, this digital advertising expert is an artist at heart. He spends his free time painting and enjoying jazz.
Described by others as a talented creative craftsman, this self-proclaimed “Connector of Dots” can be seen in the stands at UNL, UNO and Creighton games in his free time.
He's a self-proclaimed numismatist (coin collector), loves watching college football and he – no joke – serenaded his wife (then-girlfriend) with Vanilla Ice on their first date.
A University of Missouri grad, she got into advertising via journalism in college. In her spare time, you can find her hanging out with her pride and joy, a black Lab mix named Piper.
Even though she’s a sushi-loving, Kardashian-watching Belieber, she’s anything but basic.
He owns stock in the Green Bay Packers, loves any team from Wisconsin, has played hockey since age 4 and likes spending time with his golden retriever – you guessed it – Lambeau.
She’s a boy mom who has visited 50 of the 70 Nebraska Passport stops in the past year. In her free time she stays involved in the advertising community and is the incoming AAF District 9 governor.
She’s a “30 Rock’’ binger, loves karaoke (but is tone deaf), has a minor in Fashion Merchandising and owns a ukulele but has no idea how to play it. How’s that for interesting?
He built a pub in his living room, makes a mean guac and just may pop you in the mouth if you’re a picky eater.
Hailing from Wisconsin, he’s the biggest baseball fan you know: road-tripping to U.S. baseball stadiums and collecting minor league baseball caps in his free time.
She jams to Bennie and the Gents, picks a mean banjo and would be a cheap date with her favorite meal being a cheeseburger and a glass of ice water.
He loves all things Disney, enjoys jamming to music while driving around and has a passion for design and photography, which started when he was young.
Nate can probably outdo you in snowboarding, out-sing you (a cappella style) and outdo you in diving. He’s the all-American athlete, college crooner and snow-savvy trivia junkie who actually gets up early to watch soccer from England.
She's one cat short of being a crazy cat lady, coffee runs through her veins and "Law & Order SVU" is her all-time favorite show.
She hangs out with her furry friends, Dahlia and Izzie (Zuchon and Pekingese), is obsessed with the obsession thriller “You” on Netflix, is an expert pet sitter/cleaning lady, admittedly sucks at sports, and got into media to be the next Katie Couric.
She attended that small college in northern Iowa, was married in Florence, Italy, and before a career in media buying, she wanted to be Wonder Woman or a Solid Gold Dancer. Very cool.
He did the Running of the Bulls in Spain, played Reese Witherspoon in foosball and always sleeps on the cool side of the pillow.
He’s a big car guy – catch him spending his free time at auto shows around town when he’s not caring for his newborn daughter.
She cleans up trash around her neighborhood for fun (seriously!), only reads stories with happy endings and has been to 49 states. Meet our video editor and videographer.
He is not ashamed to admit he’s a Hawkeye fan, is waiting for Led Zeppelin to reunite and is not to be trifled with on the gridiron.
She loves cats and hates slow drivers. Meet Smith Kroeger’s talented senior art director & motion designer.
He actually admits he’s a Jayhawk fan, worked 10 years for the KC Royals and spends his free time golfing, fishing, hunting and coaching. Ask him how he won a car with a hole-in-one.
When she’s not specializing in digital marketing, she's a full-time house plant mom to over 30 plants, has a side gig as an ordained minister and loves to rock climb in her spare time.
He’s highly approachable, refuses to use any form of a winking emoji and is CPR-certified (an integral skill among Digital Marketing Specialists).
She binges on Netflix, was a member of the Gorillas volleyball team and can do a mean Australian accent.
She’s a wife, mom of two boys and a football fan cheering on the Chiefs and Huskers. When not coordinating her sons’ participation in any sport imaginable, you can find her watching “Friends.”
She learned about advertising before she learned to walk, wears a size 5½ shoe, is off the charts on the animal-lover scale and relishes the creative process.
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