About

Our team here at Smith Kroeger is unique in the agency space, bringing together a rare group of savvy creative experts and smart business leaders from a plethora of advertising agencies, publishing companies and digital development shops. Founded right here in Omaha in 1962 by Wayne Smith as Smith, Kaplan, Allen and Reynolds (SKAR), the agency celebrates a rich history while continuing to evolve rapidly. In the past year alone, we’ve expanded our team, diversified our capabilities and had the privilege of supporting a great many new clients alongside our existing valued partnerships.

Today we are led by Terry Kroeger, the former President and CEO of the BH Media Group and longtime publisher of the Omaha World-Herald. Terry has assembled a rockstar cast of art and creative directors, seasoned account executives with decades of combined experience, industry-leading developers and web designers, PR professionals dedicated to problem solving and crisis management and digital marketers with thousands of nationwide campaigns under their belts. We specialize in a variety of industries and sectors, including automotive, education, consumer-packaged goods, finance, insurance, public utilities, government and more.

Our team’s primary goal is to look for the most efficient way to help businesses advance toward their goals in this dynamic and ever-changing landscape. We care about relationships that are built on trust and understanding – the kind where we speak the same language and have the same goals. That’s what moves us to create powerful work and what accelerates our clients’ success.

We’re Hiring!

Join the SK Team

We have some exciting opportunities to join our incredibly talented team to help create marketing strategies and stellar creative work every day, making work rewarding not only for our clients, but also for you.

Meet Our Dynamic Team

He rubs elbows with the owners of the Los Angeles Chargers, admits he watches “The Bachelor” and hopes Led Zeppelin gets back together soon. Meet the big cheese and head honcho at Smith Kroeger.

Terry Kroeger

President, CEO

He’s pretty good with numbers, raises chickens, has gone toe-to-toe with bears and includes cyanide in his daily diet.

Kevin Ames

CFO, Business Manager

She’s terrified of ticks, admits to watching “Doctor Who” and can name every U.S. president in order. Intriguing? We think so.

Sara Wilson

EVP, Client Services & PR

He doesn’t want to see your vacation pics, doesn’t give a damn about your manicured lawn and would prefer you not yammer on about sports. Don’t be scared.

Mark Carpenter

EVP, Creative Strategy

He has an actual gym and bar in his house, safeguards his spaghetti sauce recipe and has 10 TVs tuned to ESPN. Whaaaat?

Mike Duman

EVP, Co-Creative Director

Before becoming an EVP, co-creative director, writer, producer, head of building maintenance and assistant IT tech, he was an electrician, a bartender and an avionics specialist in the Air National Guard.

Greg Ahrens

EVP, Co-Creative Director

She’s a fashion maven, likes to spend time underwater and in front of the TV, and enjoys giving stuff away. Huh? Yeah.

Barb Ruser

SVP, Creative Services

A Virginia native and holder of a fine arts degree, this digital advertising expert is an artist at heart. He spends his free time painting and enjoying jazz.

Dave Klemencic

EVP, Digital & Media Strategy
Jeff Bailey Headshot

He's a self-taught painter who loves to hang out with his two dogs, bowled with Keanu Reeves and would choose his last meal to be ahi tuna.

Jeff Bailey

Account Manager
Bill Barna Headshot

Described by others as a talented creative craftsman, this self-proclaimed “Connector of Dots” can be seen in the stands at UNL, UNO and Creighton games in his free time.

Bill Barna

Account Manager
Todd Birchard Headshot

He's a self-proclaimed numismatist (coin collector), loves watching college football and he – no joke – serenaded his wife (then-girlfriend) with Vanilla Ice on their first date.

Todd Birchard

Digital Production Designer
Sophie Davies Headshot

A University of Missouri grad, she got into advertising via journalism in college. In her spare time, you can find her hanging out with her pride and joy, a black Lab mix named Piper.

Sophie Boudreaux

Associate Account Manager

Even though she’s a sushi-loving, Kardashian-watching Belieber, she’s anything but basic.

Annie Bradford

Account Manager
Colin Comerford Headshot

He owns stock in the Green Bay Packers, loves any team from Wisconsin, has played hockey since age 4 and likes spending time with his golden retriever – you guessed it – Lambeau.

Colin Comerford

Digital Marketing Coordinator
Lisa Conklin Headshot

She’s a boy mom who has visited 50 of the 70 Nebraska Passport stops in the past year. In her free time she stays involved in the advertising community and is the incoming AAF District 9 governor.

Lisa Conklin

Director, Media Planning & Buying
Morgan Crawford Headshot

She can probably whoop you at golf and once walked the fairway with John Daly, is a Creighton grad and likes to travel and spend time with her husband, daughter and two pups.

Morgan Crawford

Account Manager
Kali Dubas Headshot

She’s a “30 Rock’’ binger, loves karaoke (but is tone deaf), has a minor in Fashion Merchandising and owns a ukulele but has no idea how to play it. How’s that for interesting?

Kali Dubas

Account Coordinator

He built a pub in his living room, makes a mean guac and just may pop you in the mouth if you’re a picky eater.

Bob Duman

Sr Art Director
Cara Eccleston Headshot

A woman of many talents, she's a web development guru, and a published writer and editor. She's proficient in sarcasm, loves music and true crime, and is a mom to two teenagers, Maddie and Anthony.

Cara Eccleston

Web Development Team Lead
Richard Elver Headshot

Hailing from Wisconsin, he’s the biggest baseball fan you know: road-tripping to U.S. baseball stadiums and collecting minor league baseball caps in his free time.

Richard Elver

Associate Account Manager

She jams to Bennie and the Gents, picks a mean banjo and would be a cheap date with her favorite meal being a cheeseburger and a glass of ice water.

Lauren Gilmore

Director, Media Planning & Buying
Chase Gronenthal Headshot

He loves all things Disney, enjoys jamming to music while driving around and has a passion for design and photography, which started when he was young.

Chase Gronenthal

Art Director

Nate can probably outdo you in snowboarding, out-sing you (a cappella style) and outdo you in diving. He’s the all-American athlete, college crooner and snow-savvy trivia junkie who actually gets up early to watch soccer from England.

Nate Hofmann

Key Account Projects Specialist
Lexi Lebron Headshot

She's one cat short of being a crazy cat lady, coffee runs through her veins and "Law & Order SVU" is her all-time favorite show.

Lexi Lebron

Accountant

She chases bats and hates cold weather. Use the word “irregardless” and she will take you out at the knees.

Marilee Magiera

Copy Editor/Proofreader
Lisa Meehan Headshot

She attended that small college in northern Iowa, was married in Florence, Italy, and before a career in media buying, she wanted to be Wonder Woman or a Solid Gold Dancer. Very cool.

Lisa Meehan

Media Director

He did the Running of the Bulls in Spain, played Reese Witherspoon in foosball and always sleeps on the cool side of the pillow.

Mike Meehan

Sr Account Manager
Izzy Nichols Headshot

She loves sour beer and strongly identifies with the character Schmidt from “New Girl.” Her boutique brick-and-mortar job got her started in advertising, and we’re so glad it did.

Izzy Nichols

Associate Account Manager
Patty O'Bryan Headshot

She has rescued 7 Greyhounds, coaches softball, rarely ties her shoes, tried out for the Pan American Games with a broken thumb and snuck a tractor past the Secret Service. Enough said.

Patty O'Bryan

Director of Client Success
Robbie Owens Headshot

He’s a big car guy – catch him spending his free time at auto shows around town when he’s not caring for his newborn daughter.

Robbie Owens

Web Design & Email Specialist
Molly Polsen Headshot

She cleans up trash around her neighborhood for fun (seriously!), only reads stories with happy endings and has been to 49 states. Meet our video editor and videographer.

Molly Polsen

Video Editor & Videographer

He is not ashamed to admit he’s a Hawkeye fan, is waiting for Led Zeppelin to reunite and is not to be trifled with on the gridiron.

Randy Schnackenberg

Production Manager
Liz Scott Headshot

She loves cat videos and hates slow drivers. Meet Smith Kroeger’s talented art director.

Liz Scott

Art Director
Ayman Sharif Headshot

He loves to cook all things Middle Eastern food, speaks two different languages and is passionate about being an advocate for individuals with special needs.

Ayman Sharif

Project Manager
Brett Snead Headshot

He actually admits he’s a Jayhawk fan, worked 10 years for the KC Royals and spends his free time golfing, fishing, hunting and coaching. Ask him how he won a car with a hole-in-one.

Brett Snead

Strategic Account Manager
Carlie Stevens Headshot

When she’s not specializing in digital marketing, she's a full-time house plant mom to over 30 plants, has a side gig as an ordained minister and loves to rock climb in her spare time.

Carlie Stevens

Digital Marketing Specialist
James West Headshot

He’s highly approachable, refuses to use any form of a winking emoji and is CPR-certified (an integral skill among Digital Marketing Specialists).

James West

Digital Marketing Team Lead

She binges on Netflix, was a member of the Gorillas volleyball team and can do a mean Australian accent.

Katie Wright

Senior Account Manager
Kelli Zieg Headshot

She’s a wife, mom of two boys and a football fan cheering on the Chiefs and Huskers. When not coordinating her sons’ participation in any sport imaginable, you can find her watching “Friends.”

Kelli Zieg

Project Manager

She learned about advertising before she learned to walk, wears a size 5½ shoe, is off the charts on the animal-lover scale and relishes the creative process.

Joleen David

Vice Chair