How to Know if You Should Hire an Agency
November 24, 2020
Smith Kroeger’s Associate Account Executive Annie Bradford explains why companies should hire an agency to accomplish their marketing goals.
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Getting the Juices Flowing
November 19, 2020
Hitting the wall conceptually? EVP of Creative Strategy Mark Carpenter shares some successful methods to get the ideas flowing again.
SK Director of PR & Content Strategy Kayla Eggenberg Featured in Forbes
November 11, 2020
Smith Kroeger’s Director of PR & Content Strategy, Kayla Eggenberg, was recently featured in Forbes sharing her view on what it takes to build a career in a digital world.
Social Media Strategy for Business: Why It’s Important and How to Get Started
November 10, 2020
Director of PR & Content Strategy Kayla Eggenberg explains why it’s imperative for businesses to have a presence on social media and how to get started.
VP of Digital Strategy and Operations Dave Klemencic Featured in Forbes
November 2, 2020
Dave Klemencic, Smith Kroeger’s VP of Digital Strategy and Operations, discusses what to expect as the world recovers in the post-coronavirus era in terms of technology and innovation.
When Is It Time for a Rebrand? Signs From the Pros
October 28, 2020
Thinking about a rebrand? EVP and Co-Creative Director Mike Duman and EVP of Account Services & PR Sara Wilson joined forces to share what goes into a rebrand.
SK President & CEO Terry Kroeger Featured in Authority Magazine
October 20, 2020
Smith Kroeger’s President and CEO, Terry Kroeger, was recently featured in Authority Magazine discussing five things you need to be a highly effective leader during turbulent times.
Connected TV Demand and Ad Fraud Concerns
October 14, 2020
Last month, it was reported that there was an ad fraud scheme targeting premium publishers on connected TVs (often referred to as streaming TV, OTT or CTV).
Automotive Marketing: Positioning for Success & Looking Ahead to 2021
October 7, 2020
As COVID-19 turned 2020 upside down, nearly every industry has had to adapt in unexpected ways – automotive is certainly no exception.
Brand Ambassadors and Event Marketing: More Important than Ever
September 28, 2020
As a Brand Ambassador team manager, my role at Smith Kroeger is unique in that I direct teams of up to 30 for clients like the Nebraska Lottery and strategize their efforts to reach an audience in a more personalized way.