We are visual creatures. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. That’s why four times as many consumers would prefer to watch a video about a product than read about it. So it’s no surprise that video has become one of the most profitable digital marketing tools available – one that you should be capitalizing on now.

Here are some statistics curated by Forbes that reinforce the importance of using video to tell your brand’s story.

  • Marketers using video claim to grow in revenue nearly 50 percent faster than nonusers and see 41 percent more web traffic from search.
  • Posting a video on your website can increase conversions by 80 percent.
  • Ninety-eight percent of users say they’ve watched an explainer video to learn more about a product or service and 74 percent subsequently bought the product or service.
  • Social video generates 1,200 percent more shares than text and images combined.
  • Video in an email leads to a 200-300 percent increase in click-through rates.
  • An amazing 80 percent of users recall a video ad they viewed in the past 30 days.
  • Within the year, global consumer internet video traffic will account for 80 percent of all consumer internet traffic.

That’s a lot of data in favor of videos but as this article points out, the best way to experience the positive impact of videos is to watch. Here are some of SKAR’s favorites to illustrate the point. Enjoy – and remember that all of these were created on a budget that allowed our clients to gain excellent ROI.

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