How Baxter Auto Group Elevated Its Sales: A Success Story
One of the top automotive groups in the country, Baxter Auto Group knows things move quickly. Baxter’s in-house marketing team has a lot on its hands, and they needed an extended team that could keep up with dozens of dealerships and numerous auto brands.
Smith Kroeger amplifies and extends Baxter’s brand and marketing efforts by providing creative services, researching shopping trends, evaluating advertising and marketing platforms and providers, exploring competitor landscapes and executing complex and targeted media campaigns focused on sales and service. In addition, we research individual markets, monitor shifts in new and used vehicle sales and inventories, examine competitive pricing, research buying trends and provide media reporting, analysis and strategy.
Our omni-platform efforts span digital video, paid social, display and VIN-specific tactics, as well as web development, programmatic streaming audio and numerous traditional media channels. One way or another, Baxter uses every service offered by Smith Kroeger.
Simply put: Those efforts are paying off. This year, sales and service appointments have increased across Baxter’s 20 dealerships.
“Smith Kroeger has been a trusted partner in our continued growth, and their comprehensive approach to marketing has been additive to our business,” said Mickey Anderson, president of Baxter Auto Group. “Their ongoing marketing and media campaigns have driven qualified leads and helped to promote Baxter Auto Group as one of the most trusted dealership brands to customers in all of our markets.”
Running into similar marketing challenges? If your small team can’t keep up with your company’s growing needs, let’s talk. Our proven strategic services have helped dozens of businesses expand their market presence. Schedule a call today.
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Alisa adores the outdoors and spends as much time as she can hiking and camping. She’s a creative at heart, which accounts for her moustache tattoo. She also spent two years in the events industry managing venues (sadly, all of them indoors).
Family, music, autos and websites are Robbie’s passions. On weekends you’ll find him with his wife and daughters at a car show or other community event. If there was such a thing as a model-car-building convention, you’d find them there, too.
