ETMC – “Take me to ETMC!”

Faced with increased competition from free-standing ERs, the folks at ETMC Regional Healthcare System needed a campaign to remind residents why ETMC Emergency Care centers are the best choice for minor accidents and illnesses. We responded with “Take me to ETMC!” and partnered with Grasshorse Studios to create four whimsical animated videos along with a series of whimsical digital ads packed with name recognition and extra-strength branding.

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