How Cape School transformed Its E-Commerce Performance
Cape School is an industry-leading, education institute offering courses in real estate, insurance, law and mortgage loan origination, making education easy by providing in-person and online courses. Smith Kroeger was tasked with increasing their course sales while keeping to specific marketing guidelines.
Using market and industry research, SK identified target audiences and developed a comprehensive campaign-planning, tracking and reporting suite. We developed 60 separate campaigns that ran simultaneously, leveraging paid search, digital video, targeted display ads, marketing emails and custom landing pages, all tied to revenue-attributing analytics reporting.
We were able to track each campaign through real-time media intelligence and tracking tools, which allowed us to make agile adjustments and optimize strategies on the fly, resulting in continuously improving campaign metrics. This data-driven approach maximized our clients’ media investments and drove exceptional ROI across all channels.
Ready to transform your e-commerce performance but overwhelmed by the complexity of digital campaigns? Our data-driven approach can optimize your digital presence, maximize conversions and deliver measurable ROI across channels.
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Alisa adores the outdoors and spends as much time as she can hiking and camping. She’s a creative at heart, which accounts for her moustache tattoo. She also spent two years in the events industry managing venues (sadly, all of them indoors).
Family, music, autos and websites are Robbie’s passions. On weekends you’ll find him with his wife and daughters at a car show or other community event. If there was such a thing as a model-car-building convention, you’d find them there, too.
