What to Expect in 2021: More Digital Video and CTV
January 7, 2021
What are the biggest digital trends for 2021? Smith Kroeger’s Media Buyer Helen Burns explains what this year might look like for marketers.
SK News
Expert Marketing Insights
Our Industry Insights newsletter features the best marketing news, trends and tips handpicked by our internal experts and delivered to your inbox each week. Sign up today and stay updated.
News Category: Media
Read More
Connected TV Demand and Ad Fraud Concerns
October 14, 2020
Last month, it was reported that there was an ad fraud scheme targeting premium publishers on connected TVs (often referred to as streaming TV, OTT or CTV).
To Be or Not to Be: Digital vs. Traditional Media
September 17, 2020
Traditional and digital media strategies are often pitted against each other in articles around the web. As in all things, it has been proved time and again that a mix and pairing of these tactics serve clients best.
Digital Ad Exchange & Real-Time Bidding Explained
July 28, 2020
Ever wondered what happens to an ad once it reaches the Smith Kroeger media team? If so, let’s talk about digital media and ad exchanges.
Long-Held Advertising Norms have been Upended in the First Five Months of 2020. What’s Next?
June 10, 2020
Take a look at your marketing stack and forward-looking plans to make sure your advertising and marketing messages are relevant in today’s climate.