SK News

Last month, it was reported that there was an ad fraud scheme targeting premium publishers on connected TVs (often referred to as streaming TV, OTT or CTV).

Traditional and digital media strategies are often pitted against each other in articles around the web. As in all things, it has been proved time and again that a mix and pairing of these tactics serve clients best.

Ever wondered what happens to an ad once it reaches the Smith Kroeger media team? If so, let’s talk about digital media and ad exchanges.

Take a look at your marketing stack and forward-looking plans to make sure your advertising and marketing messages are relevant in today’s climate.