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Category: SK in the Media

SK President & CEO Terry Kroeger Featured on Thrive Global

Posted on by Terry Kroeger, President & CEO

Terry Kroeger, Smith Kroeger’s President and CEO, was recently featured on Thrive Global, an online lifestyle and well-being publication. Terry sat down with Ben Ari, a columnist at Authority Magazine, to discuss leadership lessons of accomplished business leaders.

When asked to share a few things he wished someone told him before he became CEO, one piece of advice he shares is, “Follow your gut.  If your instinct is telling you that you should part ways with an employee whom you don’t believe is key to your organization, don’t have a fear of making those tough choices. It will be better for your business in the long run.”

Read the full article on thriveglobal.com.

SK EVP of Client Services & PR Sara Wilson Honored on MBJ’s 40 Under 40 List

Posted on by Sara Wilson, EVP Client Services & PR

Sara Wilson, Smith Kroeger’s EVP of Client Services & PR, was recently selected as an honoree on Midlands Business Journal’s 40 Under 40 list for 2020.

“Beyond being involved in leadership, I’ve worked with well over 50 companies, which means I’m continually accomplishing my overall goal in life – to never be bored.”

“My biggest goal is to have Smith Kroeger recognized as the leading marketing partner in our region. Just this year, our staff has grown 25%, an accomplishment that we’re especially grateful for amid a global pandemic. These knowledgeable additions to the team are passionate about their skill and round out our digital and media capabilities. I’m excited to continue building on this momentum.”

Read her full responses on Page 23 of the 40 Under 40 section in the MBJ.

For Sara’s marketing insights, read her past blog posts.

SK Director of PR & Content Strategy Kayla Eggenberg Featured in Forbes

Posted on by Alisa Suntken

Kayla Eggenberg, Smith Kroeger’s Director of PR & Content Strategy, was recently featured in Forbes with reporter Joe McKendrick for the first report in his ongoing series of discussions with experts and entrepreneurs to get their views on what it takes to build a career in a digital world. 

When asked to comment on emerging jobs, Kayla responded that they “will likely be deeply integrated with social media, content and the continued acceleration of the use of voice activation and IoT. The types of paths that will lead the way for the next generation of digital careers will be able to integrate paid and organic content to drive a more impactful result to the bottom line. Businesses in which the digital team is directly tied to sales teams and customers so they’re able to learn will be the first to notice new trends and be able to adapt as the digital economy expands.”

Read the full article on Forbes.com.

If you want more insights from Kayla, find them here.

VP of Digital Strategy and Operations Dave Klemencic Featured in Forbes

Posted on by Dave Klemencic, VP Digital Strategy & Operations

Dave Klemencic, Smith Kroeger’s VP of Digital Strategy and Operations, was recently featured in Forbes with reporter Joe McKendrick for the latest in his ongoing series of discussions with entrepreneurs, venture capitalists and corporate leaders on what to expect as the world recovers in the post-coronavirus era in terms of technology and innovation. 

When asked about the general attitude of today’s entrepreneurs and innovators, Dave said, “Despite downward pressure on many industries and lines of business, we’ve also seen opportunities emerge in unexpected places. COVID-19 and the broader recession have shaken out bad business models, but the shaking is only starting. At the same time, for players who can be nimble, responsive and carefully husband resources, there are endless possibilities to help businesses get back on their feet. While it’s been preached for a decade or more, a true customer-first approach is more critical than ever. Focusing only on the bottom line might mean very soon that there will be no bottom line.”

Read the full article on Forbes.com.

If you want more insights from Dave, find them here.

SK President & CEO Terry Kroeger Featured in Authority Magazine

Posted on by Terry Kroeger, President & CEO

Terry Kroeger, Smith Kroeger’s President and CEO, was recently featured in Authority Magazine, a Medium publication. Terry sat down with Jason Hartman, Author, Speaker, Financial Guru and Podcast Rockstar to discuss five things you need to be a highly effective leader during turbulent times. 

When asked what a leader can do to inspire, motivate and engage their team, Terry said ”Perhaps the best inspiration we can offer our colleagues is our relentless pursuit of growth, then overachieving for our clients. We never waver from this mission.”

Read the full article on Medium.com.

Alisa Suntken
Digital Content Designer

Alisa adores the outdoors and spends as much time as she can hiking and camping. She’s a creative at heart, which accounts for her moustache tattoo. She also spent two years in the events industry managing venues (sadly, all of them indoors).

1 year at sk

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Robbie Owens
Web Designer & Email Specialist

Family, music, autos and websites are Robbie’s passions. On weekends you’ll find him with his wife and daughters at a car show or other community event. If there was such a thing as a model-car-building convention, you’d find them there, too.

4 years at SK

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