Formula: How White Lotus Group Invented Civic Square’s Image
White Lotus Group is a vertically integrated real estate development firm, and they came to Smith Kroeger to develop brand messaging — including a brand promise and brand voice — for Civic Square, a downtown Omaha living and working mixed-use development.
Smith Kroeger conducted extensive research and discovery to build a distinct brand. We created a comprehensive brand messaging and positioning report, integrating it into the development’s website and launching via a press release and public relations management.
Civic Square received comprehensive, positive media coverage in all six major Omaha news outlets and enthusiastic feedback across dozens of social interactions.
Struggling to make your project stand out? Our brand messaging and public relations expertise can elevate your undertaking’s visibility and success.
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Alisa adores the outdoors and spends as much time as she can hiking and camping. She’s a creative at heart, which accounts for her moustache tattoo. She also spent two years in the events industry managing venues (sadly, all of them indoors).
Family, music, autos and websites are Robbie’s passions. On weekends you’ll find him with his wife and daughters at a car show or other community event. If there was such a thing as a model-car-building convention, you’d find them there, too.
