FNBO

How FNBO Optimized Its Advertising Spend and Placements

The client

With more than $30 billion in assets and 5,000 employees, FNBO (First National Bank of Omaha) was looking for strategic insight into maximizing its traditional media investments. FNBO sought an experienced agency partner who could navigate the complexities of traditional media buying, optimize their advertising budget and ensure its message reached the right audiences at the right time across television, radio, print and outdoor channels.

Our solution

Our team focuses on traditional media management, strategy and buying, and we provide in-depth reporting data to the client. We also research and report on industry trends and find the best placement for competitive prices. In total, we manage media for more than 100 FNBO branches across eight states and placements across more than 100 networks, publishers and vendors.

The results

Our team has helped FNBO maximize their advertising impact. Our comprehensive approach to media buying and detailed performance reporting has streamlined their multi state advertising efforts and optimized their marketing budget efficiency, which is why we continue to have a longstanding relationship with this client.

Struggling to optimize your advertising spend?

Is managing media placements across multiple networks overwhelming? Our strategic media buying and reporting approach can streamline your campaigns, maximize your budget and deliver measurable results.

CHECK OUT ANOTHER CLIENT SPOTLIGHT

NEBRASKA LOTTERY

CREATIVE EXECUTION AND SMART MEDIA STRATEGIES RESULT IN MAXIMUM SUCCESS

Alisa Suntken
Digital Content Designer

Alisa adores the outdoors and spends as much time as she can hiking and camping. She’s a creative at heart, which accounts for her moustache tattoo. She also spent two years in the events industry managing venues (sadly, all of them indoors).

1 year at sk

Robbie Owens
Web Designer & Email Specialist

Family, music, autos and websites are Robbie’s passions. On weekends you’ll find him with his wife and daughters at a car show or other community event. If there was such a thing as a model-car-building convention, you’d find them there, too.

4 years at SK