KEITH COUNTY
A county in western Nebraska with an historic past and a population of 8,335, Keith County chose Smith Kroeger to bring uniqueness and consistency to their brand identity and brand value. The challenge was heightened by the need to have all strategies and materials approved by a volunteer committee with varying interests and tastes.
Smith Kroeger executed a 3-part plan of action. Stakeholder interviews and a brand audit were performed along with customer, competitor, and marketplace research. Brand discovery yielded a unique value proposition, brand position, key message statements and more. Its insights were brought to life in eye-catching new design.
The people of Keith County were united around their refreshed brand identity. The relevant and memorable new brand gave residents pride in place and audiences a reason to choose the County for tourism and business development. A unified brand architecture (municipalities were uniquely branded around the County identity) increased brand recognition and synergy.
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HOW KEITH COUNTY UNIFIED ITS BRAND IDENTITY USING A UNIFIED SYSTEM
Keith County in western Nebraska has a historic past but lacked cohesive branding. To boost recognition, entice business development, drive tourism and improve community pride, they desired logos and other creative materials to be used in maps, on signs and in advertising.
Smith Kroeger developed a cohesive family of interconnected logos for Keith County, anchored by a comprehensive brand guide that ensures consistent messaging across all departments. Building on the success of the initial identity system, our team expanded the visual framework to include a distinctive logo for emergency services, further unifying the county’s brand presence while maintaining each department’s unique identity.
The people of Keith County were united around their refreshed brand identity. The relevant and memorable new brand gave residents pride in place and audiences a reason to choose the County for tourism and business development. A unified brand architecture—municipalities were uniquely branded around the County identity—increased brand recognition and synergy.
Is your organization struggling with inconsistent branding across departments? Need a unified visual identity that maintains each division’s unique character? Our strategic approach to creative development can bring harmony to your organization’s image while building trust with your community.
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CREATING A COMPELLING BRAND AND MAKING AN IMPRESSIVE IMPACT ON THE COMMUNITY
CREATING A COMPELLING BRAND AND MAKING AN IMPRESSIVE IMPACT ON THE COMMUNITY
Alisa adores the outdoors and spends as much time as she can hiking and camping. She’s a creative at heart, which accounts for her moustache tattoo. She also spent two years in the events industry managing venues (sadly, all of them indoors).
Family, music, autos and websites are Robbie’s passions. On weekends you’ll find him with his wife and daughters at a car show or other community event. If there was such a thing as a model-car-building convention, you’d find them there, too.
