At Smith Kroeger, creativity isn’t limited to crafting your brand promise — we also make it a part of how your messages are delivered. Our seasoned team of media planners and buyers specialize in both traditional and digital media in order to understand consumers habits and identify the best tactics for reaching them. What’s more, we work tirelessly to ensure your media budget is being spent in the most efficient way possible.


Based on your media objectives, we compile research and develop strategies that maximize your budget and meet your communications goals.

Smith Kroeger strategists and planners carefully evaluate each media opportunity in order to find the right mix, the right place and the right resources.

Our ability to leverage our deep relationships with local and regional media representatives helps save our clients money and amplify their buys.

Smith Kroeger optimizes the reach of your media plan and then provides transparent communication of campaign results through detailed reporting.

Media Planning Tactics

Smith Kroeger will make media easy for you. We’ll navigate you through this complicated process by recommending tactics that best fit your brand, budget and goals. We use a variety of tactics to formulate our custom-designed media plans, which include:

This tactic includes broadcast and cable television, digital video, connected tv and YouTube.

This tactic includes terrestrial, streaming and satellite radio, Pandora, Spotify and podcasts.

This tactic includes newspaper, magazine and trade publications.

This tactic includes billboards, buses, stadiums and sports arena signage.

This tactic includes digital display, video and audio, search engine marketing (SEM), social media marketing and native advertising.

This tactic includes event remotes, naming rights and presenting sponsors.

Behind the Scenes

Stop Motion Video Shoot

Our talented and creative video production team shares a sneak peak into their process during a stop motion video shoot for Pump & Pantry’s newest food menu item, the Pump-A-Rito.

Need To build a powerful media plan? buy media efficiently & effectively? take advantage of regional buying power? negotiate the lowest media rates?