Optimization & Reporting
Maximize Your Media Buying Outcome
The media process doesn’t end once proofs are sent to the printer or your ad appears on television. We continuously monitor each aspect of your campaign and make optimizations as needed. Based on campaign performance, we will recommend new ideas to help increase media exposure and maximize response. At Smith Kroeger, we have the time and resources to properly evaluate campaign performance and ensure we’re making the most of your advertising budget.