How The Nebraska Lottery Boosted a Popular Game to Sellout Success
The Nebraska Lottery provides entertainment options through lottery games such as Powerball and Mega Millions as well as Scratch tickets, and they wanted Smith Kroeger to maximize ticket sales for their Trucks & Bucks® game, which includes a giveaway of eight Ford F-150 trucks.
Our team delivered a multi-faceted TV campaign centered on a light-hearted creative concept, which included two humorous, engaging commercials and a second media flight, keeping the game’s messaging fresh and captivating for players. This strategic, creative approach successfully drummed up excitement and drove awareness for the highly anticipated launch.
Smith Kroeger’s creative campaign drove Trucks & Bucks® to a complete sellout, which netted more than $4 million in total sales — an average weekly sales of $137,000.
With more than 2.6 million tickets sold, the game sold out within the client’s desired timeframe, reinforcing Trucks & Bucks® as one of The Nebraska Lottery’s most successful offerings. Our deep understanding of the brand, coupled with consistently strong creative and strategic execution, has led us to continue to develop and execute compelling campaigns across The Nebraska Lottery’s entire portfolio of games.
Looking to drive excitement and results for your next product launch? Need a creative campaign that captures attention and delivers measurable outcomes? Let’s explore how our strategic approach can help you achieve sellout success.
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Alisa adores the outdoors and spends as much time as she can hiking and camping. She’s a creative at heart, which accounts for her moustache tattoo. She also spent two years in the events industry managing venues (sadly, all of them indoors).
Family, music, autos and websites are Robbie’s passions. On weekends you’ll find him with his wife and daughters at a car show or other community event. If there was such a thing as a model-car-building convention, you’d find them there, too.
