Connected TV Demand and Ad Fraud Concerns
October 14, 2020
Last month, it was reported that there was an ad fraud scheme targeting premium publishers on connected TVs (often referred to as streaming TV, OTT or CTV).
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Last month, it was reported that there was an ad fraud scheme targeting premium publishers on connected TVs (often referred to as streaming TV, OTT or CTV).
As COVID-19 turned 2020 upside down, nearly every industry has had to adapt in unexpected ways – automotive is certainly no exception.
As a Brand Ambassador team manager, my role at Smith Kroeger is unique in that I direct teams of up to 30 for clients like the Nebraska Lottery and strategize their efforts to reach an audience in a more personalized way.
When it comes to awareness and engagement for your brand, social media is a great place to start.
Traditional and digital media strategies are often pitted against each other in articles around the web. As in all things, it has been proved time and again that a mix and pairing of these tactics serve clients best.
It’s no secret that 2020 wasn’t the year business owners were expecting. Plans were derailed, companies struggled and finances were hit hard. But as we work our way through to the last quarter of the year, I’m extremely hopeful for the future.
Search engine optimization is simply fine-tuning content to outrank your competitors. High-ranking content drives more leads to your website.
Even career copywriters can feel daunted by the prospect of writing a blog. Stressing about choosing a topic with broad appeal and useful information is universal.
Smith Kroeger has been building successful brands locally, regionally and nationally since 1962 in Omaha, Nebraska, and we know the importance of a strong and involved community.
Digital is moving faster than ever and to keep up with the ever-changing marketing world, it’s smart to take your content to the next level.
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