Not only are research and analysis critical components of an effective communication plan, they need to be the first facets of that plan. Smith Kroeger offers numerous tools and tactics for analyzing competitors, gauging customer satisfaction and evaluating the strength of brands at the beginning of the marketing process (as well as at every other phase).
We conduct most qualitative research in our in-house focus group facility. Sessions are recorded and clients can watch the research live. We are also equipped to conduct preliminary competitor analysis, carry out retrospective research, evaluate the current state of a brand and test creative concepts.
At Smith Kroeger, we not only design and conduct our own online and written quantitative surveys, we also partner with research firms like Infutor. They provide our clients with powerful data solutions that fuel analytics, improve ROI, provide better customer insights and enhance digital reach.