The Senior Media Buyer/Planner partners closely with the internal media team, account teams, and clients to plan, buy, monitor, optimize, and report on campaigns. The position requires a strategic, data-driven mindset to maximize performance and achieve client objectives across both traditional and digital channels.
- We are looking for a candidate who has 7+ years of media buying experience, with extra consideration given to hands-on-keyboard experience with FreeWheel/Strata software.
- Traditional buying experience is required. The role will also include some digital buying, but we are open to the right candidate learning this portion on the job.
- Salary will vary based on experience and qualifications.
Key Responsibilities
Strategic Planning
- Develop strategic, cost-effective media plans based on audience insights and consumption behaviors
- Translate client goals into actionable media strategies
- Evaluate and communicate strengths and limitations of various media channels
Media Buying & Execution
- Plan, negotiate, and execute cross-channel media campaigns
- Use FreeWheel/Strata and industry tools (Nielsen, SRDS, MediaRadar, SQAD, MRI)
- Present media plans and strategy to agency clients
- Build and maintain strong relationships with media partners
Campaign Management & Optimization
- Track budgets, reconcile placements, and help with invoice processing
- Work with the digital team to monitor and optimize active campaigns
Research & Industry Knowledge
- Research media trends and client industries
- Stay informed on the evolving media landscape and tools
Collaboration & Leadership
- Collaborate and strategize with internal teams
- Support account services and client communications
- Contribute to agency growth and continuous improvement initiatives
Please send resume and cover letter to Lisa Meehan lmeehan@smithkroeger.com
