AUTO DEALER MARKETING THAT DRIVES REAL SALES
PERFORMANCE THAT MOVES INVENTORY
+14% Year-Over-Year Lift in Leads
Backed by smarter targeting and platform-specific optimizations
+16% Cars Sold
67,000+ cars sold that with success that tied directly to advertising performance
Faster Speed to Market
Agile media planning that responds to shifts in inventory, pricing & shopper behavior
And that’s for just one of our automotive clients.
Smith Kroeger manages 8,000+ campaigns across our dealer portfolio, which includes 20 auto manufacturers across eight states.
Our work with our auto clients isn’t just about more impressions or better CTRs, it’s about connecting the dots between online engagement, lead sources and actual sales performance. We don’t show up with charts. We show up with answers.
How do we know our strategies work? We can track it. Smith Kroeger built a custom in-house solution for dynamic social media carousels and collection ads to blend brand messaging with real-time inventory.
And we have proof it’s effective. For one client, our solution replaced a third-party tool and delivered major performance gains: a 40% drop in cost per impression, a 3x boost in clicks for some dealerships, and a 99% on-site engagement rate.
For all our auto clients, every month we deliver:
Smith Kroeger concepted and produced a series…
Collections ads showing dynamic inventory (slide 3 from here)
Smith Kroeger is more than a marketing agency – they are a true partner committed to your success… Their strategic approach has delivered a meaningful increase in both sales and service appointments across our 20 dealerships. From market research to media strategy, they’ve helped position Baxter Auto Group as one of the most trusted dealership brands in all our markets.
One of the top automotive groups in the country, Baxter Auto Group’s in-house marketing team needed an extended team that could keep up with dozens of dealerships and numerous auto brands.
Smith Kroeger’s omni-platform efforts are paying off: Sales and service appointments have increased across Baxter’s 20 dealerships.
If your small team can’t keep up with your company’s growing needs, let’s talk.
Auto dealers face a complex challenge: shoppers consider manufacturer brands, compare local dealerships, and make split-second decisions about timing and inventory.
Smith Kroeger’s proven customer journey approach ensures you’re positioned to win at every critical moment.
Brand to Dealership Connection
We bridge manufacturer loyalty with local preference, reinforcing why customers choose Ford or Subaru while positioning your dealership as their obvious next step.
Competitive Differentiation
Through strategic video, radio, and community presence, we highlight what sets you apart—transparent pricing, no hidden fees, hassle-free processes—making the choice clear for local shoppers.
Conversion & Conquest
Our dynamic inventory ads create urgency with real-time vehicle availability, while conquest campaigns capture buyers without brand loyalty. Every campaign delivers trackable, attributable sales results.
Our proven customer journey approach has successfully increased qualified traffic and conversions for dealers across multiple markets. Let’s explore how strategic marketing can drive more buyers to your lot.
Our expertise is strong across the board and strengthened by endless imagination, executive-level insights and business-disciplined execution.
Alisa adores the outdoors and spends as much time as she can hiking and camping. She’s a creative at heart, which accounts for her moustache tattoo. She also spent two years in the events industry managing venues (sadly, all of them indoors).
Family, music, autos and websites are Robbie’s passions. On weekends you’ll find him with his wife and daughters at a car show or other community event. If there was such a thing as a model-car-building convention, you’d find them there, too.
