OMAHA, Nebraska, August 5, 2025 — Smith Kroeger, a 63-year old, full-service advertising agency, has acquired RCG Advertising and Media from Jim Svoboda and Stacy Vance. The transaction is effective immediately.
“We have long admired the team and the work at RCG, and noted the similar cultures between our two companies,” said Terry Kroeger, CEO of Smith Kroeger. “We are grateful for the opportunity to combine these two firms, scaling both for the future. We thank Jim and Stacy for working with us to make this possible.”
Terms of the transaction were not disclosed. Kroeger said that no staff reductions are planned in conjunction with the sale.
“RCG and Smith Kroeger share long histories of high integrity, innovation, and value,” said Jim Svoboda, President and CEO of RCG. “Joining forces makes great sense and we’re confident it’s going to deliver real benefits for our clients and our team members.”
The combined entity will be located in the Smith Kroeger building in the Old Mill office park. The relocation of RCG to the Smith Kroeger building is expected to be completed by the end of the year.
About Smith Kroeger
Founded in 1962, Smith Kroeger is a full-service marketing agency known for building smart, creative solutions that drive measurable results. With offices in Omaha, Nebraska, and Auburn, Alabama, the agency partners with national brands, regional institutions, and community organizations across industries to deliver integrated strategies in advertising, digital and traditional media, creative services, video production and public relations. Smith Kroeger’s approach is rooted in true partnership, aligning with client goals, uncovering meaningful insights and working tirelessly to move businesses forward.
