By now we all know how important it is for your business to have a website. It not only helps you establish credibility and strengthen your brand, it considerably boosts your visibility and helps generate new leads. But in today’s climate it’s not enough to have just a website. You must have a quality website that is well- designed, optimized for speed and is highly responsive. In fact many visitors expect a company’s website to look as good (if not better) on their mobile device than on desktop. Websites that lack these qualities can negatively impact the reputation, credibility and trustworthiness of your business. And because a quality website directly affects conversions and whether visitors recommend you, it’s crucial to have a strategic plan in place to address any pain points.
In the following infographic we highlight a few website statistics that you should know in regard to design, load time and responsiveness. Although these stats are staggering, they can reveal opportunities to improve your website so you make a great first impression online.
At Smith Kroeger we keep on top of important statistics that may impact our clients’ websites and work with them to implement solutions to ensure their sites are running at optimum performance. If you have questions or are interested in a website audit or redesign, we’d love to hear from you.