Thrasher Foundation Repair is a well-established name in the Midwest, known for their expertise in foundation and concrete repair. With a solid track record and a strong brand reputation, Thrasher decided to bring their services to the Denver market, aiming to replicate their success in this new region.
Entering a new market posed several challenges for Thrasher, including establishing brand recognition and trust in a community unfamiliar with their services. The campaign needed to effectively introduce Thrasher to Denver residents and differentiate their offerings from local competitors.
We developed and executed a comprehensive media plan to ensure a successful market launch. The strategy included:
Creative Messaging:
Developed messaging focused on warning signs for homeowners needing foundation repair, emphasizing the importance of early detection and professional solutions.
Full-Production Ad Shoot:
Conducted a two-day shoot to produce new footage featuring Thrasher trucks navigating through Denver, capturing iconic locations downtown and in the nearby mountains.
Included scenes of project work, skilled craftsmen, and Thrasher employees interacting with homeowners, educating them on available services.
TV and Streaming Video Spots:
Produced a series of 15 and 30-second TV and Streaming video ads.
The ads highlighted Thrasher’s expertise, showcased their presence in the Denver area, and reinforced their commitment to customer education and quality service.
The campaign successfully introduced Thrasher Foundation Repair to the Denver market, achieving significant results within six months:
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Alisa adores the outdoors and spends as much time as she can hiking and camping. She’s a creative at heart, which accounts for her moustache tattoo. She also spent two years in the events industry managing venues (sadly, all of them indoors).
Family, music, autos and websites are Robbie’s passions. On weekends you’ll find him with his wife and daughters at a car show or other community event. If there was such a thing as a model-car-building convention, you’d find them there, too.
