Working in the advertising business for 20 years will teach you a thing or two. From print and billboard ads to the ever-changing digital landscape, I have seen and produced quite a few automotive ads in my day.
Here are some tips that I keep in mind when building an effective Facebook ad:
Simple – First thing’s first, keep it simple and keep your main message paramount. Showcase the make, model and price or the make, model and special feature.
Eye-catching – Use lean, high-resolution photos. If you are selling new vehicles, stock images are the way to go. Don’t use a stock image for a used car, buyers want to know what they are getting, even if you have to say pictures coming soon. If buyers see a used listing with stock images of a 1995 Toyota Camry, chances are it doesn’t look that good anymore and they will keep scrolling.
Remember the specs – The sizing for the ad is also a critical aspect. Use the suggested Facebook size. I create a lot of Facebook carousel ads and the suggested size is 1080 x 1080 pixels with 72 dpi resolution. Higher resolution will slow load time for the user.
Tip for businesses …
People looking for a car know what a good deal is, so you need to be competitive. Today’s online buyer is smarter than you think, and most have done the research already. Never underestimate your customer’s potential.
Looking for more ways to position yourself for success within the automotive industry? Don’t forget to check out our Grand Island Agency Manager Erin’s insights looking ahead to 2021 automotive trends.