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Navigating Today’s Brand-Threatening Digital Ad Environment

Today’s digital environment can seem like a minefield. How can a digital advertiser be sure his message only appears in an appropriate, safe environment? Simple. Ask the SKAR media department to handle it.

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4 Must-Haves for Your Website

An update to your company’s website can improve your image – as long as you do it right. For help with that part, we asked Bryan Gottula and Nathan Putnam to explain what the modern website must have.

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The Rise of Emojis in Marketing

Smiley faces. Thumbs-ups. Tacos. Even a smiling pile of ... well, you can use your imagination for that one. Seemingly every smartphone user these days is using emojis – and brands are doing so as well.

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Infographics Help Your Message Go Down Easy

Sara Wilson, vice president of SKAR account services, and Mike Duman, head of the SKAR art department, explained how infographics can help marketers, using examples of SKAR work to make their points.

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How SKAR Guards Against Digital Ad Fraud

SKAR media planners and buyers watch for fraud by keeping an eye out for anything unusual in a digital proposal. Learn more about their process.

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Could a Website Makeover Improve Your Marketing?

There are lots of reasons a business might want a website makeover: to improve user experience, to update it to a more contemporary design and to help achieve marketing goals. Here are ways different businesses have benefited from a website makeover.

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D-I-Y Money Tries to Be Cool

Nothing’s cooler than money, and what might be the coolest kind ever – do-it-yourself money that can be spent only at your store – now is within reach of today’s biggest retailers.

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Working for the Greater Good

You have to admire any group that finds a way to use the communication potential of social media for the greater good. Here are some examples.

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Crowdsourcing: Multiuse Tool for Marketers

Crowdsourcing means inviting a group of people – customers, prospects, the public at large – to do a task – send in a photo, answer a question, write a song – for pretty much any purpose.

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The Facts Show You Need to Go Mobile

Have you ever heard “there’s an app for that”? As true as it is, don’t roll your eyes in dismissal quite yet. Enterprise or business applications are designed to assist an organization in solving problems or addressing needs.

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Online Display Advertising

Online display advertising is graphical advertising on the Internet that appears next to content on Web pages, instant messaging applications, email and more. With so many options in online display advertising it’s easy to feel overwhelmed.

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