How to Write Great Radio Ads
As social media continues to take over the planet, it seems that ad schools are forgetting that the medium of radio still exists. Mark Carpenter – who claims he hasn't seen a radio script in a single portfolio he's seen in the last two years – outlines seven steps copywriters can follow for writing great radio ads.
Video Did Not Kill the Radio Star: Why Radio Advertising Is Still Going Strong
The Buggles released their instant hit song, “Video Killed the Radio Star,” in 1981. This was coincidentally the first music video to ever air on MTV, which launched a whole new playing field for music, music videos, advertising, video and, yes, even radio.
3 Classic Radio Advertising Mistakes
Despite the explosion of social media, studies show that radio still reaches 90 percent of U.S. residents on a weekly basis. Sadly, many radio advertisers still use the medium poorly. Here are three of the most common radio advertising mistakes.