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Digital video surges in popularity

We are visual creatures. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. That’s why four times as many consumers would prefer to watch a video about a product than read about it.

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5 Ways Patients Interact With Health Care Organizations on Social Media

Technology has helped reshape the health care industry dramatically over the last several years to the point that it’s almost impossible to imagine a world without Google and WebMD. Find out five of the most common ways patients are interacting with health care organizations on social media.

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The Rise of Emojis in Marketing

Smiley faces. Thumbs-ups. Tacos. Even a smiling pile of ... well, you can use your imagination for that one. Seemingly every smartphone user these days is using emojis – and brands are doing so as well.

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The Importance of Hashtag Monitoring for Your Brand

Hashtags are used primarily to tag social media content and make it easier to find information about a topic or theme. If your business isn’t monitoring the engagement, insights and targeting of hashtags, here are some reasons why you should start.

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The Power of Facebook Live

Brands are always looking for new ways to use social media to reach current and prospective customers. One of the latest trends is the use of live video to create an immediate, immersive experience that can be done from anywhere, at any time, with tools like Facebook Live.

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Tips to Create Video for Social Media

Creating enough video content for social media can seem like a steep mountain to climb. But following these simple tips can help you find the right balance of effort and effectiveness.

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Marketing Lessons from Super Bowl LI

Super Bowl LI on Fox attracted 111.3 million viewers and generated 190.8 million social media interactions on Facebook and Twitter, according to estimates by Nielsen. Here are some lessons we learned from the game.

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Instagram: Grow Your Business One Follower at a Time

Did you know there are over 500 million active Instagram accounts? Follow these tips on how to grow your business one Instagram follower at a time.

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Marketing to Different Generations on Social Media

While nearly everyone uses social media as a way to connect with others, there are substantial differences between how certain generations connect and what they prefer to see when they scroll through their news feeds.

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The Future of Snapchat Marketing

It’s widely known that a presence on Google and Facebook is key to a successful business these days, but how do other up-and-coming digital marketing outlets fit in? One thing that many retail brands are doing well is utilizing Snapchat.

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How to Create the Perfect Social Media Post

You see hundreds – maybe thousands – of social media posts every day. Which ones can you recall five minutes after scrolling by? The answer for most: not many.

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How to Make Your Retail Brand an Instagram Success

For retail brands, Instagram provides an opportunity to reach existing and potential customers with content that can inspire, entertain, inform and interact with them on a more personal level than other social media platforms. Here are few tips brands can follow to get started.

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Be More Human: a Resolution for Brand Success

If you think about it, marketing is a lot like building a solid friendship. In order to reach a marketing friendship, brands need to be human in this day and age. What does "being human" mean, and how does a brand achieve this?

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Using Influencers to Reach Your Market

Our proliferating media environment makes it hard to pinpoint people by website or social media outlet, or by traditional venues of TV, radio, print and outdoor. And if you do find them, will they listen to you? Or anyone?

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Working for the Greater Good

You have to admire any group that finds a way to use the communication potential of social media for the greater good. Here are some examples.

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Crowdsourcing: Multiuse Tool for Marketers

Crowdsourcing means inviting a group of people – customers, prospects, the public at large – to do a task – send in a photo, answer a question, write a song – for pretty much any purpose.

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Social Media Mistakes: Now What Do You Do?

Our age of social media gives us marketers the opportunity to come up with a mot juste that can go viral and win us admiration from all the right people. Let’s look at how some marketers have handled their mistakes.

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