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Digital video surges in popularity

We are visual creatures. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual. That’s why four times as many consumers would prefer to watch a video about a product than read about it.

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SKAR's Favorite Commercials from Super Bowl LII

What makes a great Super Bowl spot? Is it the way it conveys benefits? Uses celebrities? Hits the target demographic? Makes you laugh? Six SKARfaces choose their favorite commercials from the big game – and tell why.

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Marketing Lessons from Super Bowl LI

Super Bowl LI on Fox attracted 111.3 million viewers and generated 190.8 million social media interactions on Facebook and Twitter, according to estimates by Nielsen. Here are some lessons we learned from the game.

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Super Bowl LI: Our Favorite Ads

Super Bowl Sunday is always full of big plays on the field, a larger than life performance at halftime and, our favorite part, dozens of budget-draining commercials in between! Here are some of the 2017 Super Bowl ads that stood out to our team.

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SKAR's Favorite Super Bowl Commercials of All Time

Greg Ahrens, Mark Carpenter, Barb Ruser and Bryan Gottula talk about their favorite Super Bowl commercials.

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Super Bowl Cash Cow

It seems like everyone talks about the Super Bowl commercials – probably more than the game itself. Several studies have proved that 50 percent of the Super Bowl audience tunes in just to watch the ads.

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The Holy Grail of Advertising

It’s the holy grail of advertising. The mecca of marketing. The crown jewel of commercials. You probably know it as the Super Bowl.  At $5.5 million for a 30-second spot, there’s a lot riding on every advertiser’s investment.

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