Baxter VW Omaha entrance

Baxter VW Omaha Grand Opening

Smith Kroeger partnered with Baxter Volkswagen to create materials for the grand opening of its new West Omaha location. The creative brief was only three words long – “fun and nostalgia.”

Consequently, we designed invitations and point of purchase pieces using ’60s psychedelia and built around the theme, “It would be far out to see you at our grand opening!”

With the Baxter VW sales staff all wearing tie-dye T-shirts and centerpieces using vintage microbus planters, the party was truly groovy.