Securities America branding project

Securities America Branding

Executives at Omaha-based Securities America felt the rapidly growing firm’s marketing was inconsistent and suffered from a lack of focus due to “too many cooks in the kitchen.” We conducted a discovery/rebranding project to help the company rediscover and clearly articulate what makes Securities America “differently better” than its competitors. Based on our research, we proposed a new positioning statement to accompany the Securities America logo: “Real Opportunity.” We also proposed a dramatically different look and feel for its ads in business publications.